Welcome to the West

Brett Kissel x Lammle’s — Welcome To The West!

We teamed up with country superstar Brett Kissel and iconic Western retailer Lammle’s for one of the biggest and boldest campaigns we’ve ever tackled — a high-octane, full-throttle celebration of rodeo culture, filmed right in the dirt with Canada’s top bullfighters and bull riders.

Set in a real rodeo arena, this wasn’t your average day on set. Brett didn’t just show up and smile for the camera — he rode a bull, threw himself into the action, and brought the kind of high energy that makes a campaign unforgettable. Our crew at Nuu Noise was on the ground (and sometimes dodging flying hooves) to capture it all.

Lammle’s - Welcome to the West

Brett Kissel - Cowboys and Dreamers

We produced a full content suite, including:

  • A music video for Brett Kissel that puts fans right in the arena with him — raw, electric, and real.

  • Multiple short-form social media videos and reels tailored for both Brett’s and Lammle’s channels, driving massive engagement across platforms.

  • A national commercial for Lammle’s — a 30-second adrenaline shot of Stampede spirit — that aired on Sportsnet during the Edmonton Oilers’ playoff run, reaching millions of Canadians during prime-time hockey.

  • That same Lammle’s commercial will run nationwide for six weeks in the lead-up to and during the 2025 Calgary Stampede, the largest rodeo and Western celebration in Canada, drawing over 1.2 million attendees and countless more viewers through national broadcasts.

As if that wasn’t enough, one of the striking images we captured from the shoot will be wrapped across an entire Calgary LRT train car — a rolling billboard seen by hundreds of thousands of daily commuters and Stampede-goers throughout the festival.

This campaign is more than content — it’s a cultural moment. From the arena dirt to your screen, we helped Brett and Lammle’s create something that doesn’t just sell — it sticks in your boots and bones.

If you’re looking for a team that can shoot fast, think big, and execute with edge, you know where to find us.